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30 AAPI Brands to Support Year-Round

The Cumin Club Team

30 AAPI Brands to Support Year-Round

The Cumin Club Team

May 22, 2023

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This AAPI month, we’ve put together an ultimate AAPI Gift Guide of brands we LOVE. As of 2021, Asian Americans and Pacific Islanders (AAPI) own approximately 9% of all businesses in the United States, according to a report from the National ACE (Asian American and Pacific Islander Chamber of Commerce and Entrepreneurship) and the U.S. Census Bureau. Our community needs support and it needs to start from us!

Feel free to bookmark this list to come back to for special holidays, care packages for friends, or even just to treat yourself. Support AAPI brands this month, and every month.

Brooklyn Delhi

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It all started in a small kitchen in Brooklyn with an IDEA to expand the conversation around Indian food in America to include achaar, a beloved and staple South Asian condiment and a QUESTION of how to create space for a new culinary perspective, authentic to us. Their garlic achaar is killer! 

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Confusion Snacks

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Confusion Snacks is an ethnic fusion brand that celebrates their South Asian-American identity through guilt-free, unconventional and aunty approved snacks like their Black Truffle Masala, Chili Chaat and Mint Chaat popcorn!

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Ahista Tea

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Ahista Tea elevates tea and dining experiences at Michelin-starred restaurants, cafes and luxury boutique hotels. All of their teas and ceramic dinnerware are handcrafted by women with minimal mechanical intervention.

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Doosra

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Doosra makes irresistible treats that introduce Indian snack flavors to anyone unacquainted with them. Their sweet & savory boondi-based mixture and Kerala-style banana chip and chocolate bites also offer those who grew up with these snacks a doosra (other) way to enjoy those nostalgic tastes.

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Kanira

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Kanira is on a mission to create healthier mornings by combining convenience & nourishment with culturally inspired, climate friendly ingredients. Their breakfast biscuits feature pearl millet (bajra), a climate friendly whole grain native to South Asia, as the main ingredient and are packed with plant protein, prebiotic fiber and iron. 


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Kaveri Coffee

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Kaveri Coffee is the first woman-owned coffee company in the Bay Area specializing in high quality Indian coffee. Based in Berkeley, owner and roaster Tanya Rao, carefully selects coffee from farms across her native India and delicately roasts them in small batches to showcase the distinctive flavors and characteristics of the origin. 

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Kola Goodies

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Kola Goodies is the first line of functional drinks directly sourced and proudly rooted in their South Asian Culture with a mission of increasing representation from seed to shelf. They make healthy, yummy beverage blends inspired by & sourced from their roots.


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Maazah Chutney

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Maazah is a line of small-batch, gourmet condiments inspired by mom’s “magic green sauce”. Maazah, meaning ‘flavor’ in Farsi, makes a trio of cilantro-based chutney sauces that include original, hot and vegan aioli, that go on just about anything.


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Rootless

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Rootless is a new brand with the goal of getting more people to eat and grow sustainably sourced seaweed. They’re unlocking the benefits of sustainably sourced seaweed to help people, communities, and the planet thrive!


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Peepal People

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Peepal People experiments with its South Asian roots to create flavor-forward, spicy and better-for-you condiments with no added preservatives or extracts. Their sauces are premium, fresh and gut-friendly condiments with superfoods packed with antioxidants like turmeric, pomegranate seed, dried mango, etc. all of which have exceptional health benefits and add a unique, delicious flavor. Check out their Hara Bhara made with some deathly hot jalapenos!


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One Stripe Chai

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One Stripe Chai is a woman-owned South Asian beverage brand that offers authentic, small batch masala chai concentrates and blends, crafted to be enjoyed from the comfort of your home or at your favorite coffee shop. They’re on a mission to source the best ethically grown Indian tea with full transparency. Their original chai concentrates will make your life SO much easier. 

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Ojaswe Co.

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Ojaswe Co. is a regenerative food company, rooted in cultural fusion. We’re on a mission to create climate resilient food systems, by connecting people with food that nourishes them and  the planet. Try their amazingly authentic chilla (like a savory pancake)!

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Sach Foods

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Sach Foods is a mission-driven company focused on making the best-tasting vegetarian foods that are good for you and the environment. Founded by first-generation Indian immigrants, Sach Foods makes a line of organic, artisanal & flavored paneers that are sustainably sourced and ethically crafted.

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Spicewell

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Spicewell is the world’s first Ayurvedic, nutrient dense (10% DV of 21 Vitamins!) salt and pepper backed by functional medicine doctors like Dr. Mark Hyman and founders of FlybyJing and Isharya. 


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Transcendence Coffee

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Derived from their caffeine addiction and love for specialty lattes, their philosophy is to build stronger human connection through universality of coffee. We aim to support female entrepreneurs, sustainability, and cultural connection. 

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Kari Kari

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We like food, flavor, and we super love CRISPY CRUNCHY MAGIC!! Kari Kari is a chef-created and handmade chili oil condiment made in small batches out of Seattle, WA. We love putting their garlic chilli crisp on absolutely EVERYTHING.

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Omsom

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No more diluted dishes, no more cultural compromise. Omsom crafts damn delicious sauces + saucy noodles in partnership with iconic Asian chefs. Real deal Asian cuisine and communities are too damn delicious to deny. Their larb is one of our faves!


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Fly by Jing

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Meet the first 100% all natural Sichuan chili sauce, proudly crafted in Chengdu. Hot, spicy, crispy, numbing and deliciously savory. Uncensored Chinese flavors, packed with premium ingredients and small-batch crafted in Sichuan. 


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Copper Cow Coffee

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Sustainably sourced Vietnamese coffee, single serve pour overs, and latte kits, flavored with real, whole herbs and spices, accessible to everyone.


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Nguyen Coffee Supply

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Nguyen Coffee Supply is America’s first specialty Vietnamese coffee company and proud champion of the resilient robusta bean. They import through direct-trade relationships and promote social, cultural and economic sustainability.

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Bokksu Snacks

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Bokksu sends curated boxes of snacks by small family makers across Japan. They’re on a mission to bring the flavors of Japan to the world!


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Noodie

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A kind of new instant healthy ramen. Get Noodie is a vibrant and innovative food company that specializes in creating delicious and healthy instant noodle options. We believe in providing convenient and nutritious meals without compromising on taste. 

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immi eats

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At immi, they’re paying homage to their Asian favorite foods, while reimagining them for our modern diets—with high-quality ingredients that taste just as good as we remember. Their ramen flavors are all plant based, also! The black garlic “chicken” ramen IS my late night routine.


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Tochi Snacks

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On a mission to bring bold Asian flavors to healthy snacking, Tochi infuses flavors inspired their their homeland into functional snacks to help you look and feel your best.


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Sanzo

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Sanzo brings traditional Asian flavors to sparkling water. Their mission is to bridge cultures by connecting people to authentic flavors, using real fruit and no added sugar.


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Dang Foods

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Dang, named after the two founders’ mother, was created to share uniquely Asian-American snacks with the flavors and ingredients they love. Their coconut chips are to DIE for!


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Fila Manila

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Fila Manila offers an award-winning line of authentic Filipino sauces, spreads, and condiments to – finally – add representation to the 2nd largest Asian American community.


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Homiah Foods

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Southeast Asian pantry flavor without fuss. Check out their grandma-approved Southeast Asian sauces and spices packed with premium ingredients, like Nyonya!

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Rooted Fare

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Rooted Fare is on a mission to empower all people, especially second-generation Chinese and Asian Americans, to honor their roots and celebrate their creativity, confidently!

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The Woks Of Life

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For the family of four (Bill & Judy, and daughters Sarah & Kaitlin), The Woks of Life is their way of sharing their recipes & travels with each other and the world.

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