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I want to share an important update with you. Starting Monday, September 29th, prices across all of our products will increase by $1. This change will apply to new subscriptions as well as existing subscription orders.
This decision comes after 3 months of unexpected tariff hikes on imported foods from India (rising from 6% to 56% in that time). For a small startup like ours, that adds up to $1 million in additional costs over the next year. Raising our prices is not a decision we take lightly. We spent the past several weeks exploring every possible alternative before coming to this conclusion. But in the face of these unprecedented tariff hikes, this step is the only way we can continue bringing you the food we believe in. As a company built on the flavors of the Indian subcontinent, we take pride in sourcing ingredients that are unique and essential to creating the food you know and love. These ingredients simply cannot be substituted or produced elsewhere without losing the authenticity and quality that define us. Here’s what matters most to us, and what we won’t change:
Video message - https://www.instagram.com/p/DO_j33IiYsK
With gratitude, Ragoth Bala
CEO & Co-Founder, The Cumin Club
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